CLASS IS IN SESSION B*TCHES. Get your yellow jackets, patterned blankets, and red one pieces ready because we are about to wanderbabe it UP. On this episode of Clout Check, hosts and Instagram influencers Dani (@dani_the_explorer) and Kelsey (@heykelseyj) spill ALL the tea on the wanderbabe Instagram trend. The girls cover what the Instagram term “wanderbabe” means, how YOU can become a wanderbabe (or wanderbro) and how all of this fits into Instagram strategy, social media marketing, and branding.
Ohhhhh wanderbabes: they're Instagram's most famous phenomena. That might not be 100% accurate BUT, just so you understand exactly what a wanderbabe is and where they came from, Clout Check hosts Dani Rodriguez and Kelsey Johnson made a whole episode on them!
We won't spoil all the juiciness that is wanderbabes in this post. However, we want to take a second to talk a little bit about branding and how you should approach it when you're posting on Instagram. Let's get started.
Use Your Unique Voice
When it comes to creating content on Instagram that your audience will love, you need to make sure that what you're putting out there hasn't been done a million and one times already. The classic wanderbabe shots with a girl standing on a mountain, looking off to the distance, have been done so many times that people are losing interest. It's not enough to recreate the same type of images over and over again because that's what your audience used to like.
Like every trend out there, Instagram trends change, so always keep in mind how you can put your spin on things, so you're not getting lost in what thousands of other creators are doing.
If there's ONE THING your Instagram brand needs, it's you! People want to see your face, know who you are, and connect with you! Adding a touch of personality to your branding will bring in the followers every time. Instagrammers want a human/ personality to connect with and feel like they can connect with in some way. Not to mention, adding a touch of your uniqueness to your brand will make your Instagram profile much more sellable in the long run.
OKAY. Enough talk. Want to learn more about the wanderbabe Instagram trend and how this ties into Instagram strategy today? Listen to Episode 2 of Clout Check below!