Episode 8 - How Influencers REALLY Make Money

On this week's episode of Clout Check, hosts Dani (@dani_the_explorer) and Kelsey (@heykelseyj) are spilling ALL the tea on how they make money as #influencers. No secrets here! So whether you're just starting your influencer betch journey or are looking for new ways to side hustle, you won't want to skip this episode. Now, if you don't give AF about any of this, at least listen for the bonus DM our hosts read at the end, k?


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Are they trust fund babies? Superheroes? Born with dollar bills in their pockets? HOW DO INFLUENCERS MAKE MONEY. SOMEONE TELL US PLZ.


Don't worry, Clout Fam - WE ARE HERE TO HELP YOU, YASSSSS. Real talk though, as influencers themselves, hosts Dani Rodriguez and Kelsey Johnson know that the hustle to make money in these parts is REAL. They also know that there is a lot of secrecy when it comes to the strategies influencers use to pay the bills. BUT WE AIN'T ABOUT KEEPING SECRETS HERE. In this week's episode of Clout Check, Dani and Kelsey are spilling the tea on all the ways influencers make money. Hopefully, doing so will add some transparency and trust into your ongoing clout relationships with your favorite influencers or give you some ideas o how you can monetize your own social media pages.


As always, we'll give you a little taste of the episode goodness here, but if you want the full tea spillage, you will have to listen to episode 8!

How Influencers Make Money On Instagram #1: Sponsored Posts

You've seen these before. A sponsored post is when a company pays for ad space on an influencer's profiles. Usually, the post contains the product in the image and the brand name in the caption with "#ad" indicating it is an ad of sorts. This is one of the most common ways for influencers to make money because it's the easiest: all you have to worry about is capturing content that your audience will like and make a post! However, here at Clout Check we don't want you to solely rely on a budget of others to make your $$$$. That's why you should listen to episode 8 to find out more ways to make passive income on Instagram.

How Influencers Make Money On Instagram #2: Commercial Photography

Sometimes commercial photography gigs and sponsored posts go hand in hand. Companies will occasionally pay influencers to license images for ad, website, or other marketing usages. Unlike a sponsored post, an influencer would typically not post any of the commercial images of their social media channels because they're marketing materials for the company. While this is another excellent way to make money on Instagram, it once again relies on a budget of large companies to pay ya bills. SO if you want to find out some passive ways to make money on Instagram, go and give episode 8 a listen!


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ABOUT THE SHOW

In this weekly podcast, Instagram influencers, photographers, and world travelers Dani Rodriguez (@dani_the_explorer) and Kelsey Johnson (@heykelseyj) pull back the curtains on what it’s REALLY like having #influence. 

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